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A spokeswoman for Studio Ghibli declined to comment on business relationships with Netflix, Amazon or other streaming platforms. Netflix – which has made inroads in Japan, adding millions of subscribers – is betting on Japanimation to both defend its turf in the country, and push deeper into Asia.ĭemand for Japanese animation is especially high in Southeast Asia, Europe and Latin Americas, according to Derderian. That’s changing as more viewers choose to access libraries of shows and movies on smartphones, tablets and computers for a fixed monthly price. The studio that produced Oscar-winning “Spirited Away” and “My Neighbor Totoro” had long resisted offering its films for streaming, favoring theatrical releases and physical media. “Japan is certainly among the top two creators of stories in the world with Hollywood,” said Derderian, who confirmed that there have been talks with Studio Ghibli, without offering any specifics. Netflix has also approached the renowned animation studio to secure the up-for-grabs streaming rights for its home country, according to John Derderian, Netflix’s director of Japan & Anime. distribution rights for most of Hayao Miyazaki’s Studio Ghibli films.įacing such competition, Netflix is extending its strategy of paying for original content to new animated shows such as “Ultraman” and “Eden.” It’s also holding out for a chance to feature Ghibli’s content, including the Oscar-winning “Spirited Away” and “My Neighbor Totoro,” in Japan and other countries outside the U.S.
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All of them have identified animation as a way to lure viewers from Disney’s historic archive to a recent victory by HBO Max in clinching the coveted U.S.
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for streaming subscribers, it’s playing a card that may deliver enough of an edge to fend them off in Asia: Japanese anime.Īlthough Netflix has featured animation for years, the leading streaming provider of 158 million users is stepping up its anime efforts as new rivals such as Apple, Disney and WarnerMedia’s HBO Max roll out their services. prepares for a bruising battle against the Walt Disney Co.
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